Can a donut shop make money
We never imagined our own line of great coffee beans, or a city full of fans asking to buy our products at the grocery store, or a cookbook that lets regular cooks test our own hand-forged doughnut-making skills at home. As great as our experience with Starbucks was, we realized that the partnership limited our growth and that, ultimately, we needed to take on a direction we could better control.
In all honesty, it was scary. In many ways, when we changed directions in , it felt like again, like we were starting all over. But we realized that the change meant strong margins that could help us enormously over the long term. Simultaneously, we built the groundwork to develop a Top Pot franchise model that could be successfully replicated outside the Pacific Northwest.
In April , we initiated plans to launch the brand in various domestic and international markets.
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In , we also realized that our afternoon customer base could be stretched beyond doughnuts and coffee. People wanted ice cream.
In the summer of , we created our own doughnut-ice cream line that captures the Top Pot experience in flavors like "Maple Bar" and "Apple Fritter. Like Top Pot coffee and doughnuts, the demand for ice cream at the grocery retail level is growing and will inevitably find a presence on retail shelves, outside our establishments.
Breaking away from a pattern that brought you initial success and security is extremely difficult at best. We like established patterns.
No business is immune to external changes; in fact, complacency can ultimately dismantle the dream you created. So open your eyes. Be aware of every possible change. Change increases your potential for success. Watch the full story of Top Pot Doughnuts on " How I Made My Millions " Sunday, July 29 at 8 p. His love of building and designing spaces with his brother along with making doughnuts were the inspiration behind Top Pot Hand-Forged Doughnuts.
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Register Log In Profile Email Preferences PRO Sign Out. How a Single Doughnut Shop Grew Into a Successful Business Mark Klebeck Co-founder, Top Pot Doughnuts.